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New Blood Entry — To keep younger keep learning

Award: Graphite Pencil

Pearson / 2018

Every day, men and women spend time and money on anti-ageing products and facelifts, but some researchers show how a continue cerebral stimulation helps fight ageing. Because Pearson believes that lifelong learning is a great opportunity for older workers, proposes a real anti-ageing formula. How? Positioning itself as a competitor in the anti-ageing products world, using advertising language in different ways, Pearson launches a simple message: to keep younger, keep learning.

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