New Blood Entry — London Bollards

London Bollards is an approach, as stated in the brief, to ‘bring the outside in’. Bollards are an important and historically rich aspect of London’s street furniture, which are often overlooked. Indigo states that ‘no two are alike’, and this idea applies to bollards.

London Bollards allows the visitor to engage with London on a street level, through a wayfinding system; a guided tour of London, navigated by these cultural, functional and idiosyncratic entities on every street. As an integrated campaign, London Bollards has the potential to feature as part of Indigo’s promotional material, textiles and guest experience.