New Blood Entry — Not Just Open, But Equal

With Oxford Street having hundreds of thousands of people passing through everyday, it’s the perfect canvas to display messages of positivity and optimism; communicating that London is not just open, but equal. 

Revolving around the purest symbol of equality, the = sign, we were able to celebrate the positive views and values that represent London; no matter who you are, where you are from or what you believe in, we are all, ‘Excellent’, ‘Brilliant’, ‘Skilled’, ‘Intelligent’... Utilising the double ‘l’ in the words to create a memorable device, which symbolises the ethos of the campaign.