1300 years ago what was a myth became a legend. A young revolutionary climbed the capital's walls and opened the gate that started the Spanish reconquest. Nobody knows his name but his nickname became a legacy: Gato (cat in Spanish). Since then people born and raised in Madrid started being called Gatos. We created stickers of a cat´s silhouettes. We pasted them around different blind spots of the city and created a trifold map to take you around it. This way we allow people to see the neighbourhood from a unique local angle.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More