Young mums have it tough. With higher instances of postnatal depression than any other age-group, and over a quarter of mums feeling isolated all the time, it’s time for a change. adidas Start Strong is a movement for movement, uniting young mums to tackle loneliness through sport. The scheme revolves around a curated programme of sport, coaching with mums who also started their families young, low-cost creches, and bold sportswear to recognise other members of their tribe. Start Strong is like no other mother-baby group, because adidas mums aren’t any old mums.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More