The basis of my concept is to highlight the essence of Conqueror’s brand. Conqueror paper is a product of Scotland, resonating through the production process it "impresses upon the paper a sense of place". This is communicated through music created by topographic contour lines across different Scottish Ordnance Survey maps. The contour plots are developed into a scale that transforms them into music, echoing the diverse and changing landscape. The music is punched into Conqueror paper creating a unique paper experience, reconnecting the audience with paper whilst also ‘conquering’ digital dominance over music through an analogue method: the music box.