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New Blood Entry — Unsearchable Films

Award: Yellow Pencil

MUBI / 2017

People spend hours searching for the new film that will amaze them: scrolling, querying, filtering, swiping, but the the truth is unforgiving - films that change our mind are so unexpected, they can't be found on purpose. Through the campaign we will use absurd, unreal search queries to show that some truly amazing films can only be found on Mubi. Without searching.

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