• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — FordGo

Award: Wood Pencil

Ford / 2016

It's 2016, but why are emergency responders still relying on sirens to clear the way? Ford aims to change old behaviours with new technology to help drivers make way for life. FordGo updates Sync's existing sat-nav, turning it into a navigation system with a heart.

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