Lagos’s roads are amongst the most deadly in the world, simply because drivers either aren't trained properly or aren't trained at all. Ford Mentor is a service that teaches drivers how to drive, as they drive. Meaning Lagosians can avoid tedious & costly driving tests as well as having the freedom to access the road, which is a lifeline when it comes to earning a living. Through the service Lagosians can also earn the right to be hired as drivers based on how safely they drive. Providing income for struggling citizens. With Ford, it pays to drive safely.
- University of Lincoln