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New Blood Entry — Don't Tell Me Not To

Award: Wood Pencil

Desperados / 2016

Being told what not to do. What we should not do. What we cannot do. We don’t like it. It fuels curiosity and temptation. Sometimes it’s a whisper and sometimes it’s a shout, but something inside us says do it. Using this insight, we created a campaign to fire up the primal inner Desperado within all urban youths. This is not mere rebellion. This is not a futile battle against the establishment. This is the inner burn of individuality. The spirit of Desperados. Our launch campaign delivers rebellion as its own reward. BACKING TRACK: Candice Heyns 2011 Mix