New consumers are skeptical of TOMS due to previous criticisms of the one-for-one model, but many do not know that each TOMS product actually works towards one or more of the Global Goals for Sustainable Development, launched by the UN to achieve by 2030. The ‘TOMS for Global Goals’ collection draws attention to the goals each product supports by turning them into a wearable print, reassuring consumers that TOMS are a good cause, whilst empowering them to help achieve the goals through TOMS’ one-for-one model, and at the same time share them with the world, simply by wearing the products.
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