Changing an annoying pre-roll into a job application pre-roll for students. D&AD was already doing well by building the D&AD Ad-Filter. But we thought; Why will creatives get inspired by work they’ve already seen through websites as AdFreak? Because brilliant work is worth sharing. That’s why we came up with the Student Ad-Filter by D&AD, and changed the annoying pre-rolls into job application pre-rolls for students. The pre-rolls will also function to inspire creatives around the world. Because they’ve never seen the work before and students might use new technologies which will inspire the ‘old-fashioned’ creatives.
- Stefan Apswoude
- Piet Zwart Institute, Willem de Kooning Academy