In video games you have the luxury of coming back to life no matter how many times you die. We want to remind gamers that there are species on this planet lacking this luxury and that some are facing extinction.
We use the world's most popular online video game, League of Legends, and give the players an opportunity to respawn faster. In a game so fast and competitive, coming back into the game 20 seconds faster can turn the whole match to your advantage.
We provide shorter death for the players, in exchange for a longer life for the rhino.