• Loading…

New Blood Entry — BRIGHT

Award: Wood Pencil

WPP / 2015

My entry seeks to unite the three themes of girls, education and technology using the universal theme of light. All technology gives off light and light is a metaphor for the future hope provided by education. My proposal is that if you give bright technology to bright girls you provide them with the tools to create a brighter future. The brand identity is based around a beam of light repeated in different forms to represent distinct groups working together towards the same goal.

(If there is an error displayed in the video player, please refresh the page.)

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again