New Blood Entry — Britannia Icon Award: Yellow Pencil VICE - 15 seconds of pure VICE / 2015 Twitter Facebook Pinterest This ident presents a set of consecutive objects as icons, representing a more honest perception of today's British culture. Creative Team Danielle Field Tutor David Barnett College Chelsea College of Art and Design D&AD New Blood Awards. Nurturing tomorrow's creative superstars. D&AD New Blood Festival. Find out more.