New Blood Entry — WAM (Words Against Megabytes)
Award: Wood Pencil
TalkTalk / 2015
TalkTalk is launching Ultrafast Gigabit Broadband. But people may not be able to tell the difference between fast internet and faster internet. To show people in a funny and entertaining way that Ultrafast is the fastest of all, TalkTalk pit their internet download speed against the fastest rapper in Britain. Later the campaign becomes interactive with audience participation.