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New Blood Entry — Beijing Blue

Award: Wood Pencil

Pantone / 2015

Beijing, our hometown, the capital of China.
In our memory, when we were little, the sky is blue, clouds are white, the air is clean. In our memory, Beijing's color should be blue.
But in 2014, only 1/3 of the time can people can see blue sky - most of the time it's grey, yellow......

People living here want our blue come back.

So we created a new VI system for Beijing. The logo is using 365 different color dots. Each dot presents the sky's color of that day in the past year.

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