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New Blood Entry — Personal Overshoot Day

Award: Wood Pencil

Nationwide / 2015

Earth Overshoot day marks the date when humanity has exhausted nature's budget for the year. This date arrives earlier year by year. A global problem that is hard to grasp and relate to. Until now.

Presenting Personal Overshoot Day, a digital banking service where we introduce environmental credits that help millennials keep track of their yearly environmental budget. It translates their purchases and expenses into environmental credits and when you run out of credits you hit your Personal Overshoot Day. The initiative gives us an understanding about how consumption affects not just our wallet, but also the world.

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