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New Blood Entry — Dare to Care

Award: In Book

The Body Shop - Re-establish the beauty pioneers / 2014

DARE TO CARE Care about yourself and about your environment with your purchase choice. Execution Window Posters Mother Nature’s Beauty Choice * Mother nature is amgined as a rather boring and old-fashioned lady, that drinks tea * The Body Shops Mother Nature represents a young, modern woman. She is a symbol of nature and a pioneer in beauty and so is The Body Shop Execution Social Campaign * People get activated and convinced to participate * Ads with portraits of young people showing how they CARE * Best poster gets supported for its project by The Body Shop Foundation

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