When asked to design a new visual language for The Body Shop, I wanted something which expressed who they are as a company, attracted their target audience, sent a message and made people look. My product posters break away from materialistic photoshoots and airbrushed models to reflect what The Body Shop is all about. Natural beauty and self-awareness are two major messages they aim to send out to the public, so making the audience look, and in turn, keep looking until they’ve studied the intricate details of the image, will teach them to try harder in finding those unique details which make a person beautiful.
- Gina Kind
- Sydney Institute - Enmore Design Centre