Some of the most powerful and emotional moments in cinema have also been the most tense, the most thrilling. For this reason I chose to focus on the feeling of 'frisson' - a sudden strong feeling of excitement or fear; a thrill.I took inspiration from the everyday as well as some of film's most thrilling moments.The ident aims to provoke a genuine reaction from the audience, building their anticipation for the film to come and cementing DCM as synonymous with the magic and emotion of cinema.
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