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New Blood Entry — BBC Connect

Award: Yellow Pencil

BBC - Make world news a global experience / 2014

With news distribution to over 361 million unique households, the BBC is truly a global brand. But, even with an extensive global network, there is still a significant population unconnected to global news and conversation. In order to connect with this population, the BBC must look backward instead of forward, at least as far as technology is concerned. While other news outlets wait for tablets and smartphones to arrive in order to deliver their news to the developing world, the BBC will already be there, in the form of BBC Connect. BBC Connect, linking our world.

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