New Blood Entry — Anna Turdell, Claes Lovén, Emelie Jinhee Johnsson, Carl-Johan Ostrom, Erik Hellquist, Carl Lundgren, Sara Rehioui, Caroline Ernsth
Award: Yellow Pencil
Packaging Design / 2013
The challenge was to showcase a new range of scents by breaking the rules of conventional perfume packaging. Perfume has, not unlike poetry, long been a method to express oneself. With this in mind, "Phrases de l'Amê" (Expressions from the Soul) was born – a series of scents named after classical poetry that invites users to be creative while applying it. Unlike traditional scents, Phrases de l'Amê is written onto the skin. The perfume appears as black ink on the skin for a few seconds before vanishing allowing anyone to express and share their feelings through both scent and writing.
