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New Blood Entry — Emelie Lenning, Daniel Whitmore, Christopher Goos, Julia Sletbakk, Frida Lundell, Robin Lidbom, Hanna Hallin, Julia Olsson

Award: In Book

Digital Advertising / 2013

Since Yamaha is all about a superior audio experience, Soundchip is a way for people to share and follow sounds. Like Instagram, but for sound. To spread this, we place Soundchip tags on products at Yamaha.com and e-commerce sites to inform what the product sound like. Also, check in sounds on Yamaha Sound Map to see what places sound like. Now, Yamaha can be present through a feed of soundchips.

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