• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Patrick Trethowan

Award: In Book

Copywriting / 2013

Much like the past ads for RAB, I wanted to show brand and marketing managers how far people would go to listen to the radio, including getting in an argument with a spouse. I chose to use the same sign off used in the last RAB campaign as I feel it strongly connects with the message that is trying to be sent to the target audience.

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