• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

New Blood Entry — Charli Plant, Michael Venner

Award: Yellow Pencil

Copywriting / 2013

The brief was to sell the power of radio to brand managers, showing how radio adverts can emotionally engage the listener. 'Hold Tight' and 'Mixed Up' form a campaign called Awkward. Each radio script provokes an emotional reaction in the listener, which is then challenged when sound effects are added. This flips the scenario in an unexpected way. The scripts create a range of emotional reactions in a short amount of time, demonstrating how the ultimate power of radio is the ability to create pictures in the mind.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again