• Loading…

New Blood Entry — Eivind Jentoft

Award: In Book

Branding / 2013

Today the sustainable driver is proud of it's car and loves to share experiences through social media. However the tone of voice of sustainable energy has been portrayed as nice and quiet - not proud and powerful. Nissan _Shift #Win is a brand that encourage safe and efficient driving by awarding it's commuter with redeemable points and prizes. Taking the commuters route in an urban environment as a starting point, this heavily detailed brand with it's loud tone of voice is expressing power, technology and travel.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

(If there is an error displayed in the video player, please refresh the page.)

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again