New Blood Entry — Julian Wiedemann

Final outcome for the Body Shop packaging design brief 2011.

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The Body Shop's natural premium product range for female customers has been re-designed to meet recent production standards and brand values.
A much more intense ‘premium look’ has been achieved by incorporating a simplistic, neat and feminine approach to the products that stand for quality and effectiveness.
Production costs, sustainable alternatives and hygiene have also been considered throughout the whole design and production process. The new Body Shop premium range with its sophisticated and clean appearance will help attracting its target audience with these values.