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New Blood Entry — Scott Taylor, Andy Shrubsole

Award: Yellow Pencil

Advertising - Open Advertising / 2011

‘1530’ is a campaign for UMBRO showing the new side to the UMBRO brand with their new 1530 lifestyle footwear range. The TV spot shows the two sides of the brand with a series of dynamic split screens. The pairing of football and lifestyle clearly shows the different sides. This spot is supported with potential print campaign utilizing double page magazine spreads. Also a shoebox for the range that shows the two-sides through black and white colouring. The shoeboxes can be stacked to create the Umbro logo for retail point of sale. A proposed website that splits it content between football and lifestyle. The two sides can be accessed separately and swaped between in a screen wiped mimicking the nature of the TV spot

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