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New Blood Entry — Alex Voss, Aron Tipton, Gino Click, Ioana Lahr, Sam Bruehl

Award: Nomination

Advertising - Viral / 2010

What if you could see a concert that didn't exist?

To the naked eye there's nothing, but to those in the know The Hidden Concert Series combines QR codes and augmented reality to create a unique experience. Interactive annotations allow users to learn more about the music using the extensive library of articles on FredPerrySubculture.com. Geotagged tweets reveal hidden concerts through a Google Maps mashup application.

Discover the hidden.

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