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Untouchable Lessons

Untouchable Lessons

The Taliban banned education for Afghan girls over 12. Monotype and Penguin created "Untouchable Lessons," transforming a cultural taboo into a secret educational tool. We turned sanitary pads, items the regime considers impure and refuses to inspect, into safe, hidden textbooks. This custom line features ink-free lessons thermally embossed directly onto the cotton, keeping them completely safe for the body. The packaging's absorbency "drops" act as a secret code indicating the lesson's level. As the pad is used, menstrual blood naturally erases the typography, destroying all evidence. This protects girls from severe punishment while defending their right to read.


Awards

  • D&AD YELLOW pencil

Snickers and Huggies

New Blood Awards 2027

Show the industry what only you can make.

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Details

Credits

  • Creative Team
    • Anna Barisone
    • Joaquín Ignacio Laso Ponce
    • Jorge Murad Nahed Loutfe
  • Tutor
    • Francisco Pascual
    • Kiki Holshuijsen
  • College
    • Miami Ad School Madrid