The Primary Liner

Single mothers carry the responsibility of being both the caretakers and breadwinners, leaving little time for themselves. Because of this, time for self-care is often sacrificed. But a beauty ritual, even if short, can be deeply restorative. Introducing — the Primary Liner by L’oreal. An eyeliner, lip liner, freckle pen, contour, all in one. When single mothers are pressed for time, the Primary Liner helps them remember they are worth the 5 minutes it takes to feel beautiful. It’s the primary tool for the primary caregiver, because no one should have to sacrifice a sense of self to feel worth it.