#2forLeo

Winning one Oscar is extraordinary… but winning two, isn’t that legendary? This year, Twix celebrated the power of two with a playful lobbying campaign giving Leonardo DiCaprio a second shot at gold with #2forLeo. We bribed the Academy with five-star reviews on the biggest film platforms. Then, we rebranded Twix with a limited edition, challenging everyone to imagine Leo’s Oscar speech. We took it further, flooding the streets with billboards placed strategically along the daily routes of Academy voters. Impossible to miss, impossible to ignore. If Timothée takes it? Perfect. We’ll be back next year with #2forTimothée. In the end, for Twix, two will always be more than one.