Midnight Time Machine

Twix wants to be known for giving people a good thing twice. But there’s one thing we can’t duplicate: time. No matter how much we try, it always moves forward. But when it comes to duplicating, Twix is an expert. So, to give people the chance to relive a good moment, it is capable of doing anything, even duplicating time. In “Midnight Time Machine", celebrity doppelgängers are invited to experience two New Year’s Eve countdowns in one night – first in Sydney, then in Los Angeles. The experience expands globally through a live broadcast that follows midnight across time zones, encouraging people to celebrate New Year twice.