Because I'm worth funding

Formula 1 has never been more popular, yet no women currently stand on the starting grid. In over 70 years, only five women have ever started a Grand Prix. The barrier isn’t talent. It’s financial backing. The path to F1 is long, competitive, and extremely expensive, and women receive less sponsorship than men, limiting their access to top machinery, visibility, and progression. Through a partnership with L'Oréal, we support Doriane Pin, who becomes the first L’Oréal ambassador from the world of Formula 1. In motorsport, worth rarely translates into investment, so we decided to change that. We launch a tribute helmet for Doriane, honoring the five women who reached F1, alongside a miniature edition funding a dedicated program for young girls in karting.