I´M SPEAKING

In an average conversation, men interrupt women 33% more. When a woman speaks, her opinion is not only questioned: it is interrupted. To change this, we decided to make their voices impossible to ignore. We turned their opinions into ads that break into male-dominated spaces: podcasts, programs, and streams, across different platforms and where they barely have a place. We also invited more women to join. Their ideas were turned into new ads that we amplified on social media, OOH, and press. Each ad doesn’t just communicate something. It opens space to be heard and send a powerful message: you can speak about any topic, because you’re worth it, because your voice is worth it.