Know Your Worth

Men still out-earn women. In the US, women make 83 cents on the dollar and in high-paying jobs, the gap widens. Research shows that pay transparency can help reduce the pay gap. ‘Know Your Worth’ is an initiative that reframes how women see their own value. Printed cards and an out-of-home campaign across NYC lays bare the real difference in pay between men and women. Encouraging women to ask for the pay they deserve.