The Face of L’Oréal Paris

For L’Oréal Paris, we created a campaign that turns being the face of the brand into a form of legal protection. In response to the rise of deepfake abuse targeting women, The Face of L’Oréal Paris extends the kind of image defence usually reserved for celebrities to every woman. By transforming a beauty asset into a protected one, the campaign gives fresh meaning to “I’m worth it” — reframing self-worth as dignity, ownership and the right to control your own image.