The Affair by Nothing

Nothing presents: The Affair. A campaign that borrowed the language of human relationships to expose an unnoticed contradiction: people leave partners that stop surprising them, but never apply the same logic to their phone. Nothing hijacked Apple's Special Event in London to change that. Teaser billboards, a relationship counselling booth, QR codes turning any phone into a glimpse of Nothing OS, and physical campaign objects unboxed live by influencers. One cultural provocation. One irresistible invitation. It's time to cheat on your phone.