Nothing Without You

Today, everyone films concerts. So to promote Phone (3), Nothing turned the crowd into the production crew. Partnering with The Weeknd’s 2026 tour, fans could opt to become “Nothing Creators” when buying their tickets and receive a Phone (3) at the entrance to capture the show. During “Nothing Without You”, the Glyph Matrix on every phone lit up in sync with the music, transforming thousands of devices into part of the stage. After the show, fans retrieved their footage and entered a draw to win a Phone (3). The creators’ content was then compiled into a film told entirely from the crowd’s perspective.