Reverse Pickpockets

Most people have never touched a phone made by Nothing Technology. And during major tech launches, all attention goes to the biggest brands. When giants dominate every shelf and screen, the only media a challenger brand can afford is surprise. Nothing didn't seed consumers. It ambushed them. Reverse pickpockets slipped 1,000 phones into 1,000 pockets of unsuspecting media. The phone that appeared from nowhere and a prompt that dared them to do something with it.