Creativity starts with Nothing

Nothing is a smartphone brand built for creative early adopters, but many of them haven’t discovered it yet. So we remind them of a simple truth: every creation begins with Nothing. The campaign starts with an empty canvas and invites people to create from it. Inspired by the Nothing Playground, users can instantly share their creations and see them appear live on the giant screen at Piccadilly Circus. Starting from Nothing, thousands of creatives contribute together to a single collective artwork.