Tree Correspondents

Tree Correspondents

Journalism runs on credible sources. But forests had none. No witnesses. No voice. Tree Correspondents changes that. Using environmental sensors, weather data, and a chain of AI models, we turned real-time forest data into verified, first-person reports. IONIQ Forests became a living newsroom, feeding insights to 8,000+ journalists across 500 outlets. The result: stories that are urgent, personal, and grounded in science. Not just reporting on nature, but letting nature report itself.


Awards


Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Advertising Agency
    • FCB New York
  • Design Agency
    • FCB New York
  • Entrant Company
    • FCB New York
  • Production Company
    • Final Frontier
  • Brand
    • Hyundai
  • Client
    • Hyundai Motor Company