Darescore

DARESCORE is the world’s first multi-variable mountain grading system, built to redefine how climbing difficulty is measured. Developed with Discovery and the Nepal Tourism Board, it analysed decades of expedition data, hazard patterns, rescue feasibility and Sherpa expertise to rank Nepal’s peaks by true risk, not altitude. By turning every Mountain Dew bottle into a gateway to this platform, the campaign reframed Everest’s dominance and redirected global climbing attention beyond a single summit.