Deliver the Rainbow

The Super Bowl is food delivery's biggest day—but while pizza and wings dominate, candy rarely appears. Skittles got itself added to the Big Game shopping list by delivering something unprecedented — a Big Game ad. In partnership with Gopuff, if you order Skittles for the Super Bowl, you might get our Big Game ad performed on your front lawn. The result: Skittles' biggest sales day in Gopuff history, billions of earned impressions, and Skittles' most successful Big Game activation. Fueling both commercial and cultural success.