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Toxic Backfire

Toxic Backfire

Making gaming bullies face their own toxic behaviour.


Awards

  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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Details

Credits

  • Entrant Company
    • Cheil Hong Kong
    • Cheil PengTai Beijing
  • Advertising Agency
    • Cheil Hong Kong
    • Cheil PengTai Beijing
  • Brand
    • Samsung
  • Client
    • Samsung Beijing