Doom Fryer

For decades, gamers have obsessively tried to run the 1993 classic Doom on every possible device. From calculators to pregnancy tests. When Seara launched its new frozen line for Airfryers, we didn't just enter the gaming community. We earned our place in it. In partnership with Bethesda, we got Doom running on a real Airfryer at Gamescom LATAM. The Doom Fryer became the world's first Airfryer ever cataloged on Can It Run Doom, the community's sacred platform. 311M impressions. 100% of products sold out. A frozen food brand didn't sponsor gaming culture. It became a part of its history.