Clash the WWE

WWE thrives on storylines and the battle between heroes and villains. So when legendary good guy John Cena shocked fans by turning on Cody Rhodes, we knew Clash of Clans had to join the moment. We scrapped our campaign and rebuilt it around one question: would Cody turn bad next? Our answer: yes—in Clash. We launched three spots during live WWE broadcasts, including one that triggered a real-time attack on all 7M U.S. players. Fans fought back with WWE skins and weapons as wrestlers tried to pull Cody from the dark side—driving 4.3B impressions and 2.7M new players.