Snoop Goes Smokeless

Born from the creative platform “We Fixed Fire,” Snoop Goes Smokeless sought to draw attention to the primary benefit of the backcountry-turned-backyard brand: its no-smell, no-eye-burn, no-smoke ambiance. The product’s lack of smoke led to ideation around someone known for quite the opposite; what if we told the world about the benefit of Solo Stove through the most unbelievable mouthpiece in culture? Solo Stove tapped Snoop Dogg for their first national ad campaign and called his entire identity into question.