Always Open
Always Open
As an NFL wide receiver, Ja’Marr Chase’s job is to get open for passes. Following losses where he didn’t get the ball, he referred to himself as 7-Eleven. Because he’s always open like 7-Eleven. He did this without us asking. In 48 hours we created Ja'marr a clothing line with his comments. It included a gold chain of our logo. We launched on social and built a site to sell it. At Ja’Marr’s next game he wore our clothing during the tunnel walk into the stadium, and our chain on field. Without us paying the NFL a cent. Social media and the press exploded. Merchandise sold out in 48 hour
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