Always Open

As an NFL wide receiver, Ja’Marr Chase’s job is to get open for passes. Following losses where he didn’t get the ball, he referred to himself as 7-Eleven. Because he’s always open like 7-Eleven. He did this without us asking. In 48 hours we created Ja'marr a clothing line with his comments. It included a gold chain of our logo. We launched on social and built a site to sell it. At Ja’Marr’s next game he wore our clothing during the tunnel walk into the stadium, and our chain on field. Without us paying the NFL a cent. Social media and the press exploded. Merchandise sold out in 48 hour